The Growth Playbook

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The Growth Playbook
How Groupon became the “fastest growing company ever” in 2011 by becoming a FOMO factory
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How Groupon became the “fastest growing…

Ryan Kaufman
Mar 16, 2021
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The Growth Playbook
How Groupon became the “fastest growing company ever” in 2011 by becoming a FOMO factory
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Exploring the clever pre-IPO growth tactics used to grow 228% in one year

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